Overview
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All Proposal Sections
Executive Summary
This is not a redesign proposal. It is a revenue recovery plan — grounded in 14 documented gaps, backed by a working prototype built in 72 hours to show what's possible before you…
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Overview
This prototype demonstrates what Kastle's digital presence could become - built in days, not months.
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Business Case
These findings come from a firsthand crawl of 33 pages on kastle.com. Not a template gap analysis. Not boilerplate agency observations. Specific, observed problems tied to authori…
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Buyer Personas
kastle.com currently serves all visitors the same experience — one navigation, one hero, one CTA. But CRE property managers, enterprise IT directors, and multifamily operators hav…
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Competitive Landscape
Verkada. Brivo. Avigilon Alta. All three use blue, sell self-managed software, and require buyers to become their own security operations team. Kastle's red brand identity and ful…
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Design Strategy
One design system. Zero compromises on accessibility. Every visual decision in this prototype is traceable to a competitive insight, a buyer psychology principle, or a WCAG requir…
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Conversion Strategy
kastle.com currently has one conversion path: a 13-field form buried at the bottom of the site. The redesign replaces it with a three-tier system that captures buyers at every sta…
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Technical Approach
Everything you see in this Storybook is real React code — TypeScript strict mode, WCAG 2.1 AA verified, consuming the three-layer design token system. Built in 72 hours using AIQ…
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AI Discoverability
When a security director asks ChatGPT "who are the best managed physical security providers for commercial real estate?" — kastle.com's current structure gives AI systems very lit…
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ROI Model
A pre-engagement financial model using conservative industry benchmarks — not Kastle's actual traffic data, which we do not have access to before engagement. Every assumption is s…
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Sprint Plan & Roadmap
A phased delivery model organized in weekly sprints — each one ships measurable improvements to the live site, generates real user data, and informs the next sprint. No big-bang l…
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