The Opportunity
Every page leads with what you get — not what the technology does.
The prototype you're looking at was built around one discipline: outcome-first messaging. VPs and property managers don't buy access control features. They buy operational simplicity, lower liability, and tenants who stay. Every section of the redesigned site leads with what the customer gets — then supports it with features in subordinate position.
CRE Managers
Simplify Operations
One vendor. Every door. Zero maintenance calls.
Multifamily Operators
Modernize the Tenant Experience
Smartphone access. Package management. Peace of mind.
Enterprise IT
Integrate Without Risk
AD, Wallet credentials, open API. Your stack, extended.
Portfolio Owners
Scale Across Every Building
From 1 property to 3,600 — one platform, one dashboard.
This is not a creative preference. B2B landing pages with outcome-focused headlines convert 25–35% better than feature-focused headlines in controlled A/B tests. Kastle's redesign makes this the operating principle — not an experiment.
The Core Differentiator
You shouldn't need a security team to have great security.
Kastle's rarest advantage — full end-to-end managed security, handling design, installation, monitoring, maintenance, and support — was buried on the About page. The redesign makes it the headline on every page. Not a footnote. Not a feature bullet. The hero.
Homepage Hero
"You Shouldn't Need a Security Team to Have Great Security"
Anchors the positioning before any product mention.
CRE Page
"Our Security Specialists Handle Everything"
Speaks directly to the overextended property manager.
Access Control Page
"Managed by Security Experts, Not Just Software"
Differentiates from self-service competitors like Verkada.
Verkada and Brivo sell software. Kastle sells a managed outcome. Every competitor in the category requires the customer to hire, train, and manage security staff. Kastle eliminates that burden entirely — and the website finally says so.
Navigation Strategy
One clear starting point. Four paths to conversion.
Instead of asking visitors to navigate Kastle's product taxonomy, the redesign opens with one question: Find Your Security Starting Point. Four audience segments. Four distinct entry points. Each links to a dedicated industry page that speaks their language, shows their peers' testimonials, and offers content curated for their specific problems.
Commercial Real Estate
/cre
Multi-site operations, tailgating, contractor access
Multifamily
/multifamily
Resident self-service, overnight incidents, package management
Enterprise
/enterprise
Active Directory integration, audit trails, Wallet credentials
Government
/government
Compliance, physical-logical convergence, credentialed staff
Nielsen Norman Group: audience-centric navigation reduces task completion time by 30–40% versus product-taxonomy navigation. A CRE property manager sees their identity — not Kastle's internal org chart.
The Business Case
Five Conversion Barriers. Five Fixes. Each One Demonstrable Right Now.
| # | Barrier Found | Revenue Impact Today | Our Fix + Expected Lift |
|---|---|---|---|
01 | No Hero CTA | Visitors who arrive ready to engage have zero direction. The most valuable real estate on the site converts no one. Every ad dollar spent to get them here is wasted. | "Get a Security Assessment" as primary CTA in the hero. CTAs that match visitor intent convert 2–3× above generic alternatives. Expected: 20–35% lift in homepage CTA clicks. |
02 | Anonymous Testimonials | Enterprise B2B buyers ignore unattributed quotes. "Director of Facilities, Major REIT" could be invented — and sophisticated buyers know it. Trust signals with no name carry near-zero weight. | Real name + title + company + outcome on every testimonial — matched to the visitor's industry. Named case studies are the #1 most-trusted content type for B2B buyers. Expected: measurable lift in demo requests. |
03 | 13-Field Contact Form | Every unnecessary field costs 10–20% in completions. 8 removable fields × that penalty = estimated 40–80% abandonment preventable. The form is the single biggest fixable conversion problem on the site. | Reduce to 5 fields. Capture remaining data (industry, buildings) on the assessment call — after the lead is already yours. Conservative: 40–60% lift in qualified submissions. |
04 | Navigation by Org Chart | Buyers navigate a site organized by Kastle's internal taxonomy. A property manager looking for access control must choose between Facility Type, Solutions, and Business Needs — three paths to the same destination. | Audience-first architecture: CRE, Enterprise, Multifamily, Government. NNG: task completion time improves 30–40% when navigation reflects how buyers think, not how vendors organize. |
05 | Zero Top-of-Funnel Content | 87% of B2B buyers research independently before speaking to sales. Kastle's site serves the final 10–15% of the decision journey and is invisible to everyone still researching — including buyers who would qualify tomorrow. | Three-tier content architecture: Awareness (blog + Occupancy Barometer), Consideration (solution deep-dives, customer stories), Decision (Security Assessment). Each page includes 3 hand-picked articles for that audience. CMI: B2B companies with active content programs generate 3× more pipeline per marketing dollar. |
Proof & Conversion Design
Named proof. Tiered paths. Every buyer captured.
Named, Contextual Social Proof
Every page features a full customer testimonial with name, title, and company — plus a story teaser and CTA to read more. Proof is matched to the visitor: a CRE manager sees a CRE property manager's story. An enterprise IT buyer sees a VP of Operations. Proof points don't scatter generically — they deploy where they convert.
CRE page → CRE property manager testimonial
Access Control page → VP of Property Operations
Enterprise page → Director of IT, named company
Tiered Conversion Paths
Not every visitor is ready to buy. The redesign meets buyers where they are — with conversion paths matched to intent, not one-size-fits-all "Contact Us" friction.
Ready to act
Get a Security Assessment →
Still evaluating
Schedule a Demo · Talk to Sales →
Still exploring
Curated articles · Back to Work Barometer →
Homepage Story Architecture
One path. One story. Zero competing messages.
The homepage tells a single cohesive story from bold positioning to conversion — not a dozen competing messages each fighting for attention.
Bold Positioning
Hero: "You Shouldn't Need a Security Team to Have Great Security." Managed service model front and center.
Credibility at Scale
Stats bar: 3,600+ properties · 60,000+ businesses · 50 years. Numbers that establish instant authority.
Find Your Segment
"Find Your Security Starting Point." Four audience cards. One clear path for each buyer type.
The Managed Service Difference
Dedicated section explaining what full-end-to-end managed security means — and why it matters.
Trust Logos
Client logo carousel, filtered by property type. Contextual, not generic.
Customer Proof
Named testimonial with name, title, company, and outcome. Real people, verifiable results.
Solutions Overview
Quick-scan of Access Control, Video, Visitor Management, Identity — each with an outcome-first headline.
Thought Leadership
Insights carousel leading with the Back to Work Barometer — repositioned as a data authority signal, not a nav item.
Conversion CTA
"Get a Security Assessment." One primary action. Clear expectation. Zero ambiguity.
Why AgencyQ
Five Reasons This Proposal Is Different
Speed as Currency
We built this prototype in 72 hours using AIQ Cortex — not to claim the project is done, but to show what's possible before you've committed to anything. A traditional agency would spend that time on discovery calls and kickoff decks. This is what our velocity looks like at the proposal stage.
Practitioners, Not Consultants
Every audit finding in this proposal came from a firsthand crawl of 34 pages on kastle.com. The 13-field form, the anonymous testimonials, the missing hero CTA, the navigation taxonomy — we found them ourselves. These are not boilerplate recommendations recycled from another client.
Platform-Agnostic
This React component system exports to WordPress, any headless CMS (Contentful, Sanity, Prismic), or static HTML. No platform migration required. We wrap around your existing HubSpot and Dynamics 365 stack without disruption.
Intent-Driven, Not Org-Chart-Driven
Every CTA, content path, and nav structure in this prototype is organized around buyer intent — not Kastle's internal product taxonomy. CRE, Multifamily, Enterprise IT, and Government each have a distinct entry point, a tailored industry page, and a curated content journey.
Incremental Value Extraction
The engagement is sequenced so quick wins (form reduction, hero CTA, testimonial attribution) ship first and generate measurable lift before the full build is complete. Nothing requires a big-bang launch. Kastle starts winning early — not at the end.
AI-First Discoverability
50% of B2B buyers now start their research in ChatGPT or Perplexity. kastle.com currently has no Product schema, no FAQ schema, no llms.txt, and no Open Graph on inner pages. We fix all of this early in the engagement — while competitors ignore it entirely.
Evidence Available Right Now
This Storybook Is the Proof
Business Case
Context → Business Case
14 pain points, each with research citations and KPI projections.
ROI Model
Context → ROI Model
Conservative, moderate, and high scenarios. All assumptions disclosed.
Competitive Audit
Context → Competitive Landscape
Verkada, Brivo, and Avigilon Alta — head-to-head on 10 dimensions.
AI Discoverability
Context → AI Discoverability
kastle.com audit: what exists, what's missing, what to fix first.
Sprint Plan
Context → Sprint Plan & Roadmap
Phase 1–3 delivery plan. Traditional vs. AgencyQ timelines side by side.
Live Demos
Pages → Homepage / Access Control / Commercial Real Estate
Real Kastle content. Named testimonials. Click, scroll, interact.
The Recommendation
The engagement is designed to move fast and prove value early. Once we're engaged, the highest-impact conversion fixes ship first — form reduction, hero CTA, testimonial attribution, structured data, audience-first navigation. You see measurable lift before the full build is complete. No big-bang launch. Every phase compounds on what came before.
Quick Wins
Form reduction, hero CTA, testimonial attribution, audience nav, structured data — measurable lift before the core build begins
Core Build
Solution pages, customer story hub, content pillars, interactive tools (Occupancy Barometer, ROI calculator), integration ecosystem section
Intelligence Layer
CMS integration, personalization by segment, A/B testing framework, AI-powered lead scoring and routing