No Hero CTA
The homepage hero contains a headline and subhead - but no primary call to action. Visitors who arrive ready to engage have no clear next step. The most valuable real estate on the site converts no one.
Context Overview
This prototype demonstrates what Kastle's digital presence could become - built in days, not months.
What you're looking at is a fully functional component library - real, production-ready code - built to show exactly how AgencyQ would transform kastle.com from a static digital brochure into an intent-driven marketing platform. Everything here is clickable, themeable, and accessible. Nothing is a mockup.
The Current Situation
A firsthand crawl of 34 pages on kastle.com identified these five critical gaps:
Anonymous Testimonials
Customer quotes appear without names, titles, or company attribution. Anonymous testimonials carry near-zero conversion weight with B2B enterprise buyers who expect verifiable social proof from peers.
13-Field Contact Form
The primary conversion form asks for: First Name, Last Name, Email, Phone, Company, Job Title, Industry, Number of Buildings, Number of Employees, Country, State, Message, and "How did you hear about us?" Every additional field reduces completion rates by 10-20%. This form is a conversion killer.
Navigation Organized by Org Chart
The current nav reflects how Kastle's internal teams are organized - not how buyers think about their problems. A property manager looking for access control should not need to understand Kastle's product taxonomy to find the right page.
Zero Top-of-Funnel Content
The site has no blog, no resource library, no guides, no tools. Every page assumes the visitor is ready to buy. Buyers who are still researching - comparing options, building a business case - have no reason to return. Kastle's digital funnel starts at the bottom and stays there.
What This Prototype Demonstrates
Each section of this Storybook is evidence. Here is how each major AgencyQ win theme maps to what you can review right now:
Win Theme
Speed as Currency
Built in 72 hours using AIQ Cortex, AgencyQ's AI-accelerated development platform. This complete component library - foundations, atoms, molecules, organisms, templates - represents what a traditional agency would deliver in 6-8 weeks. You're seeing it in days.
Win Theme
Practitioners, Not Consultants
The five audit findings above came from a firsthand crawl of 34 pages on kastle.com - not a generic checklist. The form field count (13), the navigation taxonomy issue, the anonymous testimonials - these are specific, observed problems, not boilerplate agency findings.
Win Theme
Platform-Agnostic
This component architecture is built in React but exports to WordPress (via React plugins), any headless CMS (Contentful, Sanity, Prismic), or static HTML. No platform migration required. We wrap around your existing HubSpot and Dynamics stack.
Win Theme
Intent-Driven Marketing
The navigation, CTAs, and content strategy in this prototype are organized around buyer intent - not Kastle's org chart. A CRE property manager, a multifamily operator, and an enterprise IT director each have a distinct entry point and nurture path.
Win Theme
Incremental Value Extraction
Work is prioritized P0/P1/P2 across the Context narrative and Sprint Plan. Quick wins (form reduction, hero CTA, real testimonial attribution) ship first, with broader transformation phased after. Nothing requires a big-bang launch.
Key Design Decisions
Five decisions shaped this prototype. Each one was deliberate.
Evolve Brand Red (Current #D72329 -> System #E2242A)
Every major Kastle competitor uses blue: Verkada, Brivo, Avigilon Alta. Kastle's red is a rare competitive advantage - immediately distinctive in any analyst briefing, trade show, or Google search result. We kept red as the brand anchor but shifted the core system shade from #D72329 to #E2242A for cross-surface accessibility consistency, then expanded it into an 11-step OKLCH scale.
DM Sans as Primary UI Typeface
We recommend shifting to DM Sans for productized digital readability, cleaner screen rendering, and wider implementation portability across marketing pages, docs, and app-adjacent UI. Usual can remain available as a brand-supporting/fallback face, but the delivered system and component typography guidance are DM Sans-led.
5-Field Maximum on All Forms
First Name, Company, Email, Phone (optional), and Property Type. That's it for the primary conversion form. UTM parameters and source data are captured as hidden fields. The current 13-field form is the single biggest fixable conversion problem on the site.
Real Attribution on Testimonials
B2B buyers do not trust anonymous quotes. Every testimonial in this prototype requires: first name, last name, title, company, and optionally a photo. "Director of Facilities, Major REIT" is not a person. "Jennifer Kowalski, VP Facilities, Brookfield Properties" is.
Three-Layer Token Architecture
Primitives -> Semantics -> Components. Brand evolution is a CSS variable change, not a codebase rewrite. Any designer on Kastle's team can update brand colors without touching component code. The system is built for long-term maintainability.
Next Steps
Authorize Sprint 1.
This prototype demonstrates the Kastle Base direction - an evolved red system and DM Sans-led typography, applied to the current identity with modern conversion patterns. We'll take the full site to production starting with the P0 pages in your first sprint.
Browse the Context
Business case, buyer personas, competitive landscape, ROI model.
Review Foundations
Design tokens, typography, color system, interaction states.
Live Page Demos
Homepage, Access Control, Commercial Real Estate - production-ready.