Competitive Landscape

How kastle.com compares to the three primary digital competitors — and where the clearest differentiation opportunity lies.

Research conducted February 2026. Based on direct review of competitor websites, demo flows, and publicly available customer stories.

The Strategic Finding

Kastle's three primary web competitors — Verkada, Brivo, and Avigilon Alta — all use blue color palettes, product-first messaging, and require buyers to self-manage the technology after purchase. Kastle's red brand identity is the only visually distinctive presence in the category. More importantly, Kastle's fully managed service model — one vendor handles design, install, monitoring, maintenance, and support — is not featured by any competitor. This is Kastle's most powerful differentiator, and the current website buries it. The redesign fixes that.

Verkada

""AI to protect the physical world""

Blue

Brivo

""Cloud Access Control""

Blue

Avigilon Alta

""Say goodbye to servers""

Blue

Kastle Systems

""Managed security that works""

RED — only one

When Kastle appears in a Google search result, a Gartner comparison, or an analyst briefing deck alongside these three competitors — it is the only red result on the page. Color increases brand recognition by up to 80%. The current site design underuses this advantage. The redesign makes red the story, not an afterthought.

Verkada, Brivo, and Avigilon Alta sell hardware and software. The customer buys the technology and then manages it themselves. Kastle sells a managed outcome — we design it, install it, monitor it, maintain it, and support it. One call. One vendor. Every door. This is a fundamentally different product category that commands premium pricing and creates deep customer retention. No competitor can honestly claim this model. Yet Kastle's website mentions it on the About page and buries it beneath feature lists on solution pages.

How Competitors Position Themselves

Verkada

"AI to protect the physical world" — AI and cloud first

Brivo

"Cloud Access Control" — software platform, customer manages it

Avigilon Alta

"Say goodbye to servers" — serverless cloud convenience

All three: buy our technology, then figure out how to run it yourself.

How Kastle Should Position Itself

"Security that manages itself."

One managed service. Design, install, monitor, maintain, support. 60,000+ businesses trust Kastle because they never have to think about security again.

Verkada Advantage

AI-first positioning and scale

Verkada's AI footage search, natural language video query, and 30,000+ customer count gives them a dominant digital presence. Their demo environments are sophisticated and self-service. They've invested heavily in content that showcases AI capabilities.

Kastle Response

Kastle's managed model means the AI works for the customer — they don't have to learn a new platform. Positioning should emphasize the managed outcome, not the technology.

Brivo Advantage

Calculators & Tools + Integration Marketplace

Brivo's digital tools — ROI calculators, integration marketplace — give buyers self-service research capabilities that Kastle currently lacks. Post-merger with Eagle Eye Networks (Dec 2025), they're positioning as the largest unified platform.

Kastle Response

Kastle's Security Assessment tool (Phase 1) and ROI Calculator (Phase 2) will address this gap directly. The Occupancy Barometer, when interactive, becomes a more powerful data asset than anything Brivo offers.

Avigilon Alta Advantage

Free 30-day trial as low-friction entry

Avigilon's free trial dramatically reduces buyer risk. A security director can try the platform before committing. Kastle's managed model makes a full trial harder — but a virtual demo or site assessment can serve the same psychological function.

Kastle Response

The "Security Assessment" CTA serves the same anxiety-reduction function as a trial — it's consultative and low-commitment, and it aligns with Kastle's service model better than a product trial would.

Kastle is playing a different game than its competitors — the website just doesn't say so.

Competitors sell platforms.

Verkada, Brivo, and Avigilon sell hardware and software. The buyer becomes their own security operations team. They configure it. They monitor it. They respond to incidents. They manage integrations.

Kastle sells an outcome.

Kastle's fully managed model means the buyer never becomes a security operations team. They get the outcome — secure properties, reduced incidents, one monthly invoice — without the operational overhead. That's a fundamentally different, and more valuable, proposition. The redesign makes that impossible to miss.

Research sources: Direct site review of verkada.com, brivo.com, avigilon.com (February 2026) · FeaturedCustomers.com customer stories · Gartner Peer Insights physical security category · Competitive intelligence from publicly available case studies and press releases

Own the Differentiation

The only red result on the page — amplified